iflix announced it is doubling down on its digital advertising business, iflix Advertising, in response to the growing demand for premium programmatically-traded advertising solutions in the OTT space.
The Company has appointed industry veteran Kevin Liu as the new Chief Technology Officer of Ads to spearhead the programmatic strategy and lead an engineering team specifically dedicated to the advertising business. Prior to iflix, Liu led product architecture and SSP products at FreeWheel, where he developed multi-layered domains of ad technology and brings with him world-class expertise from China and the United States.
In his new role, Liu will accelerate the development of iflix’s programmatic tech stack, which already features partnerships with industry-leading SSPs (including FreeWheel, SpotX, and Xandr), and DSPs (DV360 and The Trade Desk), as well as key reporting and attribution services, including Oracle’s MOAT and Nielsen DAR, that verify the high engagement of iflix’s audience.
Check out the full announcement here.