The stage was set! iflix 3.0 was officially launched in a trendy neon-lit event at the Maybank Performing Arts Center in BGC.
Sam YG, host of iflix’s original show Hot Ones, opened the program with a witty commentary before calling in iflix Philippines country manager, Sherwin dela Cruz who introduced iflixFREE – the game-changing innovation to the platform.
Guests were introduced to exciting new short-form shows that will make their way onto the platform soon – Epic Horror Shorts by Lino Cayetano’s Rein Productions, parenting and lifestyle programs from IndustreeTV, The Pickiest Eater by Richie Zamora, and Helen on Fleek by Helen Payawal.
iflix Celebrity Partners Karylle, Ruffa Gutierrez, Iza Calzado and JM Rodriguez came out in full force – taking turns joining Sam to introduce the new shows. A highlight of the evening was the reveal of Live Life With Kris – the new lifestyle show featuring Kris Aquino – by iflix Head of Content and Marketing, . The night wrapped up with comedy skits by Alex Calleja and Victor Anastacio, who will both be featured in the upcoming second season of Hoy Bibig Mo!
The iflix PH team also showed celebrity partner Iza Calzado some love by surprising her with a birthday cake onstage.
The event was attended by industry partners, advertisers and content creators who braved the inclement weather to celebrate the momentous occasion. Hot Ones celebrity guests Rovilson Fernandez and James Deakin dropped by the event, and hung out with Spongecola frontman Yael Yuzon (who will be seen on iflix’s new show Slang Along) and acclaimed film / TV director Mark Reyes.