We have our eyes on Egypt.
Home to 90 million people, Egypt is the most populous country in the Middle East and North Africa (MENA). It also sets the benchmark within the region for creative progressiveness in film, television, music and media. In addition to being the pre-eminent centre for scholars, authors, artists and intellectuals, more than three-quarters of all Arab-language short and feature length films originate from Egypt. Recognised globally as a cultural hub, Egyptian creatives play a significant role in influencing Arab populations around the world.
To capitalise on this opportunity, iflix has established new regional headquarters in Cairo, consolidating its regional marketing, content and business development teams, with the aim of strengthening the Company’s position in its top priority MENA markets – Egypt, Morocco and the Kingdom of Saudi Arabia.
John Saad, iflix MENA CEO commented: “This is an important milestone for iflix and our business in MENA. Egypt is the nerve centre of culture and creativity in the region. We are thrilled to set up our new regional head office here and partner with Vodafone Egypt, the country’s leading telecommunication service provider, to make our service available to tens of millions of customers across the country.”