iflix has been working on something big.
What started off with a vision to tackle piracy has resulted in a mission with a much loftier goal. No longer is the Western model the source of scale, innovation or engineering, and no longer is iflix aspiring to be a traditional Western-inspired product. It’s So. Much. Better. than that.
After 12 months of remarkable growth – in terms of subscribers, content offerings, and streaming hours – iflix has evolved. It’s turned the traditional SVOD model on its head to deliver a service customers truly want.
For starters, it’s free. iflix users with a paid subscription will continue to experience the premium service and content offerings they know and love – ad free – but now users without a paid subscription can also indulge in an incredible line up of top Hollywood, regional, and local TV shows and movies, including many first run exclusives and award-winning programs. The service is also notably more personalised across mobile devices, with the introduction of the Feed and daily collections. Finally, iflix offers even more content users love, with the addition of free-to-air linear channels, news, live sports and an expanded slate of exciting iflix Originals and shorts.
Speaking at Wild Digital, the region’s premier digital conference, Co-Founder and Group CEO, Mark Britt, announced the Company’s partnership with ada, (analytics. data. advertising), the largest integrated digital marketing business across South and Southeast Asia, to offer brands exciting new opportunities for deep audience engagement across Asia, beginning with Indonesia, Malaysia, Thailand, the Philippines, Sri Lanka, Bangladesh and Cambodia. The partnership will be housed under ada’s supply side business, adaReach.
The partnership with ada is a very important step in the Company’s directive to work closely with leading brands to make premium content available to audiences on an even larger scale, as well as offering advertisers a unique proposition to engage with customers through premium, popular content in a 100% brand safe environment.
Told you this was big.
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